The Press Newspaper provides essential news and sport from across Dewsbury, Batley, Osset, Mirfield, Birstall, Heckmondwike, Cleckheaton and the Spen Valley in West Yorkshire.
The Press website was in need of a refresh. An update to make the user experience more friendly and also improve the backend administration, this would make managing the website more efficient for the team at The Press.
We’ve worked with The Press for a number of years so we understood exactly what they were after.
The new website is an update from the existing design. Elements and features have been added to improve the overall look of the site but also create a better user experience for visitors, making it easier to use the website and browse the news articles.
One of the major updates was the inclusion of a multi-segment slider on the homepage. This allows a range of the latest news stories to be displayed in the slider. These segments of stories link through to the full article and can also include images. Not only does this help highlight stories and breaking the news the slider is a great design feature at the top of the homepage, stories not in view in the main slider are visible but opaque indicating there are more stories to scroll through.
The new design allows more advertising space and encourages the use of animated adverts or MPU’s. Advertising revenue is important to The Press so the design needed to accommodate adverts without compromising on the news and article space.
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The website highlights the latest and breaking news stories but the large archive of old news stories are still accessible.
Our development team carefully moved the database containing old news stories over to the backend administration of the new website. There were in the region of 20,000 archived news articles so the move needed to be precise to ensure no loss of data. Thanks to the new and more streamlined content management system the administration of the new site is now much simpler.
This means that the team at The Press are able to speedily update the website with news stories as they break with supporting images. To encourage visitors to interact with the website and share stories through social media channels a comments section sits underneath each main news story with social sharing icons. The Press is also active on social media and the website is used to direct visitors to their profiles.
Adaptive and accessible
The new Press website needed to be accessible for people wanting to view the site using their mobiles or tablets.
All Ascensor websites are built with accessibility in mind. With such a large amount of people interested in The Press website features and content, the new site needed to be accessible across devices.
The Press website is now responsive; this means that the website will adapt to suit a selection of screen sizes. If you go to the website on a desktop PC or Laptop and minimise the viewing window you will see the design snap and the layout change to suit the size of the viewing window. This is very similar to a responsive website (without getting very techy!) the design adapts to a determined number of screen sizes rather than a responsive website which will respond to any device screen size or viewing window.
To learn more about this project and how we can help you with yours, please contact us.
What The Press said
The team at Ascensor took valuable time out to understand what our business is and what our various needs were - from the commercial imperative of building revenue, to the immediacy of breaking news. They also gave us the tools and training to control the aspects of our web operation that we needed, without having to become experts ourselves in web design and all the 'technical stuff'. This has been a fantastic business relationship which continues to evolve. I can't recommend Ascensor highly enough.
Danny Lockwood, Publisher at The Press