The Dent Consultancy, managed by Adrian Dent, was established in 1996 and is a specialist branding consultancy based in Buckinghamshire. The company works with major brands across a variety of sectors and its expertise has brought award winning results for clients. Ascensor has collaborated with the Dent Consultancy on various client projects and we were asked to build their latest corporate website.
Starting with a version of Ascensor Air, the solution created by Ascensor to make non-ecommerce websites more cost-effective and stable, we customised the template in a number of different ways to accommodate the design wishes of the client. We combined thought provoking imagery and strong messaging with clear calls to action and a very simple navigational structure, both to reflect the Dent Consultancy brand values and to make the site as user friendly as possible.
A modified version of Ascensor Air was used to streamline the process. We implemented the WordPress platform into the site to enable Adrian and his team to update, change and add new content to the site. The website includes different levels of navigation to make moving round the site as easy and intuitive as possible and the site structure has been designed to allow key links to be featured at the bottom of any page to help users to flow through the website from story to story. In addition to the website, which incorporates a blog section (“Viewpoints”), we also incorporated the new identity into the Dent Consultancy’s Google My Business page and other Google assets.
We are looking forward to working with Adrian and the Dent Consultancy on other projects. As a result of the projects he has been involved in to date, Andrew is featured on the Dent site as an associate and has made himself available to support the Dent Consultancy with advice and expertise on all things digital.
What The Dent Consultancy said
As a branding consultancy, we had a very clear idea of how we wanted our new website to look and work, which could have been a recipe for problems, had Ascensor not been so flexible and responsive at every stage of the design and build. The process was superb. Great strategic advice, followed up with quick and efficient action. They pushed us to keep pace with them as they effectively built the site in less than a month, which was a real incentive for us to get the copy finished! We are delighted with the result and cannot recommend them highly enough.
Adrian Dent The Dent Consultancy