Melissa Timperley, owner of Melissa Salons and Manchester’s designer of beautiful hair needed a new website to compliment the opening of her new, start-up, high-end hair salon.
Melissa has had a passion for designing beautiful hair from a young age and it was important for this to be reflected in the new site. After years of hard work and training within the hair industry, Melissa has had a string of successes throughout her journey including winning awards and completing the Wella Master Colour Diploma with a 96% result.
After meetings with the client on website design, a bespoke design was chosen to represent the hair business. It was important for the client to be able to add her personal stamp to the site to support the personal and professional service clients receive.
We integrated the WordPress content management system with the new site so that it can be updated by the client at any time. The mobile first, fully responsive design is optimised for all screen sizes, enabling users to access the site via desktop, tablet or mobile. We also designed the social media styling to be used across the salon’s social media channels and our marketing team were on-hand to support Melissa in her social communications for the business.
Website Design Features…
The website’s homepage is instantly engaging as images have been used to represent each section of the website. As a designer of beautiful hair, it was critical the site comprised a gallery which Melissa can utilise to showcase the hair results her salon produces.
The gallery section of the homepage includes a scrolling effect which effectively displays the salon’s hairdressing work. The animation and images used throughout the site encourage engagement with the website content. Another key feature includes an appointment booking facility which enables site visitors to book a hair appointment at the salon with a stylist of your choice.
Melissa Timperley Salon were looking to drive high-quality traffic and increase online bookings via the booking function we integrated into their new website. Having just opened the Hair Salon in Manchester’s Northern Quarter in November 2016, increasing brand awareness and their online market share was important.
Ascensor’s marketing team support Melissa through digital marketing activities including local search optimisation, pay-per-click through Google Adwords, Facebook and Instagram Advertising. The salon receives a huge amount of support and following, through the salon’s prestigious award collection, delighted clients and engaged social media audiences.
Although the project is still ongoing, if we look at the analytics for February - April 2018 in comparison to previous three months we see that:
- All of the focus keywords are in the top 10 positions in SERPs for Manchester
- Traffic has risen by 25.48%, with the biggest increases coming from Social Traffic, which has risen by 128%
- The Bounce Rate was reduced by an impressive 75%
- The Average Session Duration is up by 66% and Pages Per Session is up by 112%
- The Goal Conversion rate has risen by 79%
What Melissa Timperley Salons - Web Design and Digital Marketing said
We have loved working with Ascensor in the development of our website. Being visual artists I wanted our website to reflect our passion. Not only have Ascensor supported us, they have helped make our vision a reality, they are super professional and great to work with. We would highly recommend their services to anyone looking for a top digital agency.
Melissa Timperley Melissa Salons