eeziflo-fittings is an e-commerce company that specialises in the supply of PVC pressure pipe, fittings, valves and accessories online. The eeziflo brand was created as a retail vehicle to target domestic and light industrial users of plastic pipe and fittings, who want to purchase these products quickly and easily at any time without having to wait for the creation of a customer account.

The pipe, fittings and valves sold by eeziflo-fittings can be used in diverse settings for example irrigation, horticulture, aquatics, farming, swimming pools, drainage and even food brewing and distilling.

The Website Build...

Ascensor was approached to build the site following a recommendation from one of our existing clients. The website was built using the Magento CMS and a Magento theme as our client was already familiar with how the administration system works. We used a pre-existing theme chosen by the client and customised it to achieve the required result and make it more relevant to eeziflo-fittings need. We were able to import all content from the previous site to minimise content creation by the client and keep brand continuity. 

Since the launch of the site we have set-up a paid search campaign in Google AdWords and though the campaigns ran well the client felt that they could be spending less and seeing better results elsewhere. We then were able to launch a Google shopping feed through Google Merchant Centre and the ROI has been very encouraging through this method.

What’s Next?

We will continue supporting eeziflo-fittings marketing team through website maintenance and by monitoring the Google shopping channel, as well as with helping the SEO of the website.

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What eeziflo-fittings said

We initially came to Ascensor through a recommendation after having a terrible experience with our previous web design company. The website was built quickly and provides excellent suitability to our company's needs, it both functions superbly and looks great, being highly mobile responsive with many e-commerce features. It has been a pleasure to work with Jeannette, Laura and Sarah whilst they built the site and helped with our digital marketing, Andy's detailed knowledge and advice has also been invaluable to our business. Importantly the aftersales support we received from Ascensor has been excellent, which is something that we feel is crucial to the ongoing success of eeziflo-fittings.

Luke Chapman Marketing Coordinater at eeziflo-fittings

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