The Client...

Bathrooms Direct are one of the UK’s leading retailer of bathrooms, supplying a range of bathroom fittings from the biggest brands. Bathrooms Direct have built up their name as a premier bathroom supplies company in the north. Trusted by global brands and leading bathroom manufacturers including Villeroy & Boch, Matki, Keuco to name just a few, the firm needed an Ecommerce website that would complement their high-end product mix.

The Project...

Ascensor has had a long-standing relationship with Bathrooms Direct, providing digital marketing services using search engine optimisation and paid search methods to drive traffic. We were enjoying some success with our marketing activities however the previous website was an extension of the firm’s ERP system and wasn’t providing the flexibility that is needed to get the best conversion optimisation from our marketing activity.

We introduced Bathrooms Direct to the Digital Enterprise growth vouchers scheme who offered some funding support, allowing us to develop a bespoke Ecommerce website on our Ascensor Liquid CMS platform. The website includes full product management with unlimited variants, dispatch and promotions management and is connected to Google Shopping. Immediately after the website went live we saw an improvement in visibility (as we do with all new coded websites thanks to their page speed) and a resultant increase in orders.

We are continuing to provide a digital marketing service helping the firm grow their traffic which is converting at a higher rate than the previous site. As BDYL continue to grow we’re introducing more marketing services to help further build market share


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