Allied Vehicle Contracts provides businesses with the largest choice of cars & vans available to hire in the UK.

AVC was set up to provide an easy to use online solution for businesses looking for contract hire on a range of cars and vans. Working within a hugely competitive market, AVC needed a website that would illustrate their wide range of vehicle choices and focus on low CO2 for business users. Ascensor won the work after being shortlisted from a list of ten agencies and having met with their team, we recommended an Ascensor Liquid™ powered website. 

 

Choose from the widest range of cars and vans

Due to the wide range of cars and vans that AVC has on their records, they required a website that allowed users to navigate quickly and easily find the vehicle they were looking for.

The easy to use sliders and drop down options combine together to create an advanced search facility which allows users to quickly find what they're looking for. Businesses can choose what size, make, model and price range they need along with a variety of other options.

The vehicle hire market is one that is highly competitive with many companies fighting for business. This meant that the new AVC site needed to be professional looking, modern and highly functional, meeting the demands of the modern online visitor.

Focus on ease of use and visibility

AVC partner with the CAP vehicle database and their new website takes a feed from CAP which is updated on a regular basis.

The vehicles are fed into the website database and managed using the Ascensor Liquid™ control panel. Non-technical staff can add new offers, modify content and respond to quotation requests. With all new sites we ensure that we redirect all indexed web pages to maintain any SEO collateral and the new site has entered the SERP’s in a higher position thanks to the compliant coding to meet web standards.

Website speed is of great importance and can affect web positions, when handling the amount of data that we do on the AVC site a huge amount of effort and planning has gone into making sure the site runs as quickly as possible.

Future developments

For any company to be successful online, their website needs to be seen by the right people. To ensure this is the case for AVC, we are implementing a full digital marketing campaign which focusing on search engine optimisation, digital PR and email marketing. We will also develop a client area that will act as a car park for customers to add vehicle options ready for quotation, enhance engagement and build loyalty.

To learn more about this project and how we can help you with yours, please contact us.

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What Allied Vehicle Contracts said

We have been very impressed by Ascensor's and particularly Andy's listening manner throughout the whole of the build. They have responded to our needs and been both realistic and flexible around the inevitable adjustments and 're-thinks' that are required at each stage of the project. We are now looking forward to working with them on an SEO campaign, so watch this space...

David Whitehead, Managing Director of Allied Vehicle Contracts

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