To put it simply, the more your advertising messages are exposed to your audience, the better the chance that they would buy from you when they are in need. Google and Facebook’s remarketing features, allow you to display your ads to people who have already visited your website.
Google Remarketing is managed using the Google AdWords advertising platform. Using Google’s Display Network audience targeting, we can create lists to capture visitors to defined areas of your website. These visitors will then be shown graphical adverts for a set period time of time whenever the visit a website within Google’s Display Network.
Similarly, Retargeting allows you to show adverts on Facebook to previous visitors to your website. As a social media network opposed to a website, you will often reap the rewards of higher click through rates, due to how users engage with Facebook.
We can help to design and build remarketing and retargeting campaigns that aid in delivering visitors back to your website. We will provide ongoing management, that includes advert-redesign and campaign evolution to ensure continuous improvement in results.
Cornelius Beer had no hesitation in approaching Ascensor to fully manage a digital marketing campaign around a new product launch, a product launch that was to give nothing away until the launch date at the BrauBeviale 2016 exhibition on the 8th November 2016. This type of campaign was a first for Cornelius Beer, we trusted Ascensor to deliver on what they said. As with past...