According to Hubspot, companies that run and maintain a blog have 97% more inbound inquiries and 53% of marketers say that creating blog content is their top inbound marketing priority. So, creating valuable, informative content for your users is imperative.
By creating content that is relevant to user’s questions, blogging boosts your SEO quality, specifically blog posts that use a variety of on-page SEO tactics that give you more opportunities to rank in search engines and drive users to your website.
It all Starts with the Right Keywords
The very foundation of any successful SEO campaign is routed in your keyword research. When you’re writing a blog post, it pays to see what kind of keywords you want to rank for before you start frantically typing away. So, do your research!
The simplest and most cost-effective way of doing your keyword research is with the Google Keyword Planner. This gives you valuable insight into what words and phrases people are searching for and approximately how often per month.
While the numbers aren’t exactly as accurate as Google would have us believe, they are the best indication we have of how much traffic we could potentially get from various keywords. All you need to do is input some of the keywords you can think of and Google will even show you similar words that are being searched for. Cool huh?
Is Content Still King?
Now, by no means are SEO and content marketing the same thing. They do complement each other very well. You’ve probably heard all over the internet the phrase “content is king.” And ever since Bill Gates uttered those words so many years ago, it’s still not as simple as all that. Many will interpret the idea to many one or more of the following:
- Write more content
- write more often
- write popular content
- just write something...anything
While regular, longer and meaningful content is looked upon favorably by Google and the other search engines, more than anything else, you need to produce content that matters. Or rather, content that people will bookmark, link to and share.
Focusing on great content quality is one of the best ways you can get your content ahead of the competition.
Content Quality Impresses Google
From an SEO perspective, quality is important because Google measures it. While this might seem slightly difficult to believe, it’s true. Google can measure quality in many ways. In fact, one of the most recent Google updates; Panda, is specifically focused on quality.
These are some of the best SEO tips to help your content rank:
- Content Length - longer, more informative and detailed content ranks higher
- Multimedia - add images and video - especially YouTube videos. YouTube is owned by Google
- References and citations - quality content is well researched
- Low Bounce Rate - people staying on your site longer is important
While Google can’t exactly read your content, it can read measure your contents quality. So keep these quality factors in mind when creating content – those extra details can make all the difference.
Sites that are of poor quality have slowly started to disappear from the Google rankings and unless you have a solid strategy in place, it will stop you from ranking too!
On Page SEO You Should Do Every Time
The following is a very simple breakdown of the areas within your content that you should be paying attention to every time you publish.
- URL - The URL should be relatively short, include your keywords and not be sentence.
- Title - This plays a couple of roles in SEO because it is your post title and appears on Google results pages. Make sure it includes your keywords (If it makes sense) and keep it below 55-60 characters.
- Meta Description – Users won’t be able to see this on the actual blog post, but these few sentences are what people read in a Google search result. Include your keyword if you can and keep it below 155 characters.
There are other factors that can effect on-page SEO that we can’t hope to cover in sufficient depth here, though we do recommend that you check out some of our other blogs about SEO. Particularly these posts on getting your new content indexed with Google fast and even how to optimise your content for Google’s featured snippets.
Ascensor create and implement effective SEO strategies at our Digital Agency in Leeds that improve your organic search visibility, strengthen your backlink profile and help your customers engage with you and convert more effectively. We adapt our digital strategies to move with your market and deliver the best results. Contact Ascensor now and find out how you can use your blog to drive traffic.