Otter Drysuits are now into their second month of the SEO competition prize, won at last year’s Bradford Business Conference.

Last month we posted after the first month’s results, you can refresh yourself with that blog by clicking here.

The second month’s reports show even more positive results which we’re really pleased about, here are some of the highlights!

Backlinks: There has been an increase in the number of backlinks into Backlinks are one of the most important features of your website that Google looks at when determining how highly to rank your pages. It’s not as simple as the page with the most backlinks wins; Google looks at the strength of those links too and to some degree how relevant they are. The increase in the number of strong backlinks has contributed to the rise in positions for some of the keywords.

Traffic: In the last month there has been a huge 52% increase in the level of traffic visiting the Otter Drysuits website, this is great to see and illustrates that our marketing activity is working well!


Keyword Google +/- Bing Yahoo
neoprene drysuit 3 +4 1 1
scuba drysuit 3 +1 8 6
drysuit repairs 10 +9 9 9
diving dry suit 10 +1 13 12
made to measure dry suits 11 +47 14 12
drysuit undersuit 25 +35 17 13
ladies drysuit 34 +16 17 17
drysuits for sale 98 -39 21 24
rubber drysuit 118 +2 26 33
waterproof drysuits >1,000 0 44 38
The table above shows the keyword rankings on Google, Bing and Yahoo along with the number of positions the keywords have moved in Google since the first month’s report.

As you can see there are some great results! In particular, the keyword ‘neoprene drysuit’ has climbed an additional 4 places and is now sitting at number 3 in Google; similarly, the keyword ‘drysuit repairs’ has made its debut on page 1 by climbing 9 positions.

We’ll keep you updated on the progress of Otter Drysuits and how their keywords are performing as we head into the next month of activity. We offer a range of digital marketing services including SEO, Google+ Local and PPC for our clients. Each service is accompanied by detailed monthly reports which always highlight and explain the results and what activity has been carried out.

To learn more about how we can help your business with digital marketing contact us today!

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