How to Promote Your Ecommerce Website with Social Media
Do you want to build brand awareness, increase loyalty and drive sales to your Ecommerce website? Look no further than social media.
In the last couple of years, online retail has been booming and social growth is running parallel. Looking at the numbers: Global B2C Ecommerce sales are looking to reach $2.3 billion this year. Now, wouldn’t it be nice if you could get a slice of that pie!
With the average person spending nearly two hours a day (or longer if you are my wife) perusing Social Media, here are some of the best ways you can advertise your business through the various social platforms.
Use data to get better insights
Before you get knee deep into tweets, snaps and Instagram stories, you need to understand your customer. Doing this research before you start will save you time and money in the long run, as your advertising will be more targeted. This because one type of user’s social media use or even platform can be drastically different to someone else.
Start by asking the following questions;
- Who is your ideal customer?
- How old are they?
- What is/are their gender(s)?
- Where do they live?
- What level of education do they have?
- Where do they spend their time?
- What motivates them?
- What’s their life like? Adventurous? Family-oriented?
- Why do they want your product?
- What convinces them to buy?
This is by no means an exhausted list, but these are the essentials to help you understand your audience and develop a plan to target them effectively.
Don’t shy away from Social Buying
Ecommerce and Social Commerce go together like a Ramma lamma lamma ka dinga da dinga dong. Social Commerce is the ability to buy from a retailer without having to leave an app. Currently, Facebook is leading the way in the social buying scene, though it’s sister company Instagram isn’t far behind.
So, now you can make your social posts shoppable, meaning you can now turn engagement into immediate purchases.
Run Retargeting Campaigns
The Facebook Ads Pixel is a small snippet of code that tracks your customers’ behaviour on the site. You can run retargeting campaigns and target your visitors with general offers, vouchers, single and multi-product ads and more.
A whopping 72% of online shoppers abandon their carts without completing a purchase. And without retargeting, only 8% (if you are lucky) will come back and complete the purchase. However, with retargeting you could see 26% of the abandoners come back.
Therefore, it goes without saying, if you are not retargeting your visitors you are missing out on sales.
Boosting your Ecommerce presence
Social media has been a frequent driver behind online retail success, and the time is now to employ these strategies into your Ecommerce business. By implementing these strategies, you can confidently advertise on social media and expect authentic, superior results.
Alternatively, if you already promote your business across multiple platforms, it might be worth considering an outside managed service. Our digital agency consists of experts in the field of social media advertising, so get in touch and find out how we can help your business to grow online.