How do you create a more engaging website? How do you make it easier to guide any website users to the areas of the site that you want them to visit? Call-to-action website buttons are a brilliant way to direct users through your site. Be it that you want visitors to get in contact with you, click through to another page or download some information a stand out button should help you achieve your goals.

Here are our 6 top tips for creating a successful call to action:

  1. Colour – Make sure that your colours stand out, contrast them with the colour scheme on your landing page but remember to make sure it still fits in with the overall design. However don’t go overboard; if your call to action is too garish and bright it could turn users off, on the other hand make sure that it doesn’t blend into the background of the page. Generally speaking orange or green buttons have been reported to perform the best.
  2. Size – Size can be difficult to judge. The Call-to-action needs to be large enough that it is obvious what it is and it catches the attention of the visitor but small enough that it doesn’t turn users off. Too large and it can seem aggressive, however too small at it can be missed.
  3. Shape – Which shape stands out the best? Traditionally call to action buttons have always been rectangular shape but whether it has a square or more rounded edge is up to you. Both perform well in different settings so look at the general design of landing page and decide which fits in best.
  4. Text – Keep it easy and clear, there’s nothing worse than a call to action button with a long winded phrase in it, try and aim for 2-5 words in a large font. If visitors to the site can’t tell what it is straight away they are likely to skip over it. Try and create some sense of urgency, for example use words like “now” or “today” or even add a discount code with a time limit which demands a response straight away.
  5. Placement – As a generalisation always try to keep your call-to-action button above the fold so the user is less likely to miss it. Any additional information should stay below the fold where it is easily available but not distracting. However there are exceptions to this rule, if the visitor to the site needs to read all of the content on the landing page before making a decision the Call-to-Action can be placed below the fold.
  6. Choice – Keep choice to a minimum. Though visitors to your site may enjoy choosing between two options when you present them with more than that they will tend to suffer from indecision.

So there you have it, our top tips on creating a successful call to action! If you'd like to   about the services we provide please visit our services page OR click the button above.



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