The Great British Business Show at Earls Court, November 17th and 18th 2011 was the first large exhibition that Ascensor has displayed at. Having a purpose built stand helped us to differentiate against the many other web companies who were presenting their generally pre-packaged products, and enabled our demonstration of the quality bespoke website solutions that we provide.
All of the team worked tirelessly over both days and the interest was excellent. The follow-up is key and over the next few days each lead will be contacted to establish requirements. We had two seminars, ‘Making E-commerce Pay’ which were very well received, and combined with our efforts to present our businesses professionalism, helped support our intentions for growth within the London region.
All exhibitors that we spoke with were happy with the attendance and the quality of visitors and it is clear that the organisers had done a good job of starting to re-brand away from purely start-up to established business service provision.
Exhibiting enables us to start to build relationships with businesses in a face-to-face environment, critical to us as we explain the necessity for companies who have a real intention to own a website that will deliver new enquiries and sales in any competitive arena.
After the success of the Great British Business Show we are planning several exhibitions during 2012, watch this space for details.