In a world where consumers can video chat with people on the other side of the world, build their business from scratch and complete almost any inconceivable task online, the world of ecommerce has to work hard to ensure their online offerings are pushing the online world’s capability to its max. In the recent couple of weeks we have seen the latest instalment in this tussle to remain at the forefront of online fast food delivery with Domino’s stating that they will soon be taking emoji tweet orders!
To order, consumers will simply have to tweet Dominos the pizza emoji and they could have their order for pizza placed within five seconds! This comes as Dominos states that more than half of their orders are currently being placed digitally and so they are aiming to target a younger, more tech savvy customer. This follows a definite shift from online fast food companies and ecommerce in general who are attempting to cash in on the current digitally savvy modern consumer by speeding up their online ordering processes and improve their digital offerings.
With UK online retail sales suggested to be hitting £52 billion this year alone, the need for digital innovation within the online and offline retail sector is obvious. Simply offering contact details on retail sites for consumers to get in touch and place orders is increasingly becoming outdated. Consumers now not only demand to be able to place their orders directly through websites but are also looking to be able to benefit from even more simplified order systems which get their desired products to them in the least time possible. Advancements in social media platforms such as Twitter and Facebook to allow payments is increasing the possibility of multi channel online ordering possibilities as well as more personalised digital profiles for retail businesses.
The team at Ascensor have extensive experience in delivering ecommerce sites that allow our clients to push the possibilities of online retail forward. Head over to our case studies section to see a selection of our work or get in touch to learn more about the services we can offer!