How often do you do a search on Google from different devices or different places or after you have been using social media and your Google results are different? The answer is probably quite a lot…

Whether you have noticed or not, Google are now using many influences from your behaviour to tailor their results to what they think you want. On the face of it this seems like a good thing, well good for you, but maybe not good for the website owners out there.

In the good old days Google results would always be more or less the same wherever you were, whatever you were using and whatever you had been up to before, but not anymore.

Google now considers:

  • Your location
  • Your search history
  • Yours friends’ histories
  • Brand mentions
  • Images, news and other popular items
  • Other social factors

And considering that Google also modify their search algorithm a reported 500 times per year; there is little wonder why the results can vary so wildly depending on who you are and what you have been up to. This is a trend that is here to stay.

So, Is there any point in doing SEO if the results continuously change?

Well the answer is still yes, the better your Google positioning, the more likely your site is going to feature on prospects screens, and if backed up by good analytics you can be certain that your SEO budget is delivering growing returns. You should also consider Google Places Optimisation, the best way to take advantage of localised search.

And if you are sick of seeing what you have searched for before and not want you are looking for, you can always go here and remove your search history, before hitting pause to turn the recorder off!

Ascensor are an agency offering SEO in Leeds and London

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