As we approach the end of the year and the decade too; we're looking into the future and keeping an eye on the latest digital trends for 2020.
Looking at the upcoming trends and techniques is important for us, when we're creating marketing strategies and developing websites for our clients.
Our team have expertise in a variety of areas of digital, from development and design to SEO and social media, so we've asked some of them for their own 2020 vision...
Technology (Andy Firth)
5g is a big one – with faster mobile speeds, thanks it’s low latency data transfer, we’ll be able to do much more with our websites without having to compromise performance.
Blockchain technology that will start to become more widely used. We’ve received a couple of enquiries recently where smart contracts would significantly improve security and performance within the application process.
In marketing I think we’ll start to see more automation with PPC, particularly within social. Lifecycle Marketing will also evolve with tools to make targeting existing customers with new offers easier and more automated, rather than manually using CRM.
Design (Imran Ahmed)
I see that brands will be leveraging Augmented Reality in order to engage with customers in a completely new and exciting way. Although many companies have already incorporated VR and AR within their native apps, however the flood gates will open thanks to native in-browser support being baked in, to offer similar experiences.
This will also continue into marketing, where there will be a focus on ranking AR enabled content within search engines.
ASOS launched their own Augmented Reality feature earlier this year, in which users could use their camera to see models wearing the products, within their own space.
Google have also incorporated AR within search results in a fun way; where if you Google 'dog' or 'cat' on your mobile it will show an AR icon which allows users to view a 3D dog or cat through their camera.
Social Media (Kim Smith)
My 2020 vision within social media shows the ever-increasing growth of shopping through social platforms, making this easier and more accessible for companies of all sizes. Instead of the usual “screenshot a post you’re interested in and trail through the site to find the item”, Instagram’s product tags have made purchasing with just a few clicks an easy solution.
Shopping through social media platforms will also grow through the influencer channels. Within an already booming industry, influencer marketing and blogger outreach will continue to increase through sponsored or affiliate posts. Micro-influencers, who have a close relationship with their audience will be a focus for many small businesses.
SEO (Jony Hunter)
From an SEO's point-of-view, I believe one of the most important factors in for greater success will be UX (User Experience) and how this interacts with Technical SEO. This includes the overall experience from the first interactions with the SERPs, to the overall landing page experience and even the users experience after they leave your website (drop campaigns, remarketing, optimisation for returning users etc.). Think about how you can give your users the best possible experience and what value you can give them during their visit.
Technical SEO is a key piece of the User Experience. While I believe that google will do much to compensate, it’s going to be increasingly important for SEOs to focus on shoring up technical foundations. It’s no accident that Google spends as much time as it does promoting technical SEO best practices – that should be considered a signal in and of itself. This includes page speed. Google has reignited the discussion around page speed with the new Chrome “slow warning badges” and the speed reports now available in Google Search Console.