What is Analytics?
Analytics is a methodical analysis of data or statistics. This analysis looks at a wealth of data surrounding the users of your website from geographical location to demographics, traffic origins to behaviour and a whole lot more.
What Ascensor can do for you?
At Ascensor we have a range of tools to monitor your website's analytics. We strongly believe that analysing this data will improve your website, increase customer interactions, and helps to make important decisions in your business and marketing plans.
We can keep track of new and returning visitors to your website as well as seeing how long they stay for. Analysing page views, time spent on those pages and how many a customer looks through in one session are just some of the ways we can help optimise your site to improve a users experience.
We can also segregate users by languages and geographical location so you can see where the majority of your visitors and customers come from. This can aid plans for expansion of your company and site across the country and worldwide.
Customer acquisition is an important factor in the success of your business. Seeing how users reach your website will help you to decide what areas of marketing & promotion you need to work on. Organic traffic is where customers type their query into a search engine and then click on your website from the search engine results page. Direct traffic is where a customer types your website address into the URL bar. Referrals come from other websites that display links to your business. Your social traffic is created through links to social media platforms.
The marketing team at Ascensor are experienced in working with analytics tools to enhance our clients’ website and visibility. To find out more about how we can help you, get in touch today!