Whilst your website analytics are essential for measuring what is and isn’t working on your website and how visitors are finding your site, there is a limit to the amount of information that can be taken from the stats.

For instance there is no reporting for people who prefer not to use a website contact form, who choose to call you directly and it is also difficult to monitor the conversion for businesses who do not sell directly through their site. To track this missing information we recommend using unique telephone numbers to help measure conversion and the success of your marketing campaigns.

Unique telephone numbers and call monitoring can be assigned to different marketing campaigns, channels or webpages. Based on activity from these unique numbers reporting information is collected and can be used to track ROI from different marketing activities.

Depending on your business, Ascensor can offer two levels of telephone number monitoring:

Ascensor Unique Numbers

Our basic level of telephone monitoring provides you with a unique telephone number that is used solely on your website.

The number can either be a non-geographic dialing code (08 number) or a geographic dialing code (local), the number routes through to your current phone number (mobile or landline) and for a low per-minute forwarding cost you are able to track the volume of phone calls that your website generates. You can benefit from an unlimited amount of numbers so you can apply them to various marketing activities.

This is particularly beneficial for email marketing or digital marketing where tracking the source of the enquiry can be difficult and sometimes forgotten.

Ascensor CallTracker™

CallTracker™ is our advanced call monitoring option which allows individual callers to be monitored.

With this option, pools of telephone numbers are assigned to your online marketing channels such as SEO and PPC marketing. Each visitor to your website is presented with a unique telephone number and activity is recorded within the CallTracker™ dashboard with a wide array of reporting tools available to you, including:

  • Keyword tracking
  • Channel tracking
  • User journey through the website
  • Demographic data including user phone number
  • Call duration and statistics
  • Call recording

This insightful information allows you to see how a caller found you and where they were on your website when they called. The results can then be used to calculate ROI and the reporting forms the missing piece of your website analytics.

Our CallTracker™ software enables you to better track the ROI from your marketing activity and also helps you to monitor the number of telephone enquiries that your website generates. Contact us today to learn more and discuss how we can help you monitor your phone calls and better track ROI.

Ascensor provide web design Leeds and London.

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