With the worldwide smartphone market growing and more and more consumers browsing the web on the go, mobile friendliness is becoming increasingly important in modern web design. The team at Ascensor have extensive experience in creating mobile friendly sites and have put together 10 reasons why you should have a mobile friendly site. Check them out below!

  1. 60% of all online traffic now comes from mobile
  • Recent studies have found that 6 out of every 10 people online are browsing using a mobile device. Put simply, if your site is not mobile friendly, consumers are likely to dismiss it and seek a site with a more user friendly design.
  1. 7 in 10 people in the UK own a smartphone
  • The variety and choice that consumers now have when choosing a smartphone is mind boggling. 70% of the UK population now own a smartphone, illustrating the potential site visitors you will be missing out on if your site is not optimised for mobile users.
  1. Google’s mobile algorithm update
  • On 21st April Google rolled out an algorithm change that brought with it an increase in weighting it placed on mobile friendly design as a search ranking factor. In plain terms, site’s that are built using mobile friendly design will be prioritised in Google’s search results and will appear higher in search rankings. With 75% of users never scrolling past the first page of Google, this boost in rankings for mobile friendly sites could massively affect the number of consumers that find your business online.
  1. The benefit to local businesses
  • 50% of consumers who used a smartphone to search for a local store visited the store within 24 hours. When you compare this with only 34% doing the same when searching on desktop, you can see the massive potential boost in sales local businesses can gain from having a mobile friendly website.
  1. The range of demographics you can reach through mobile
  • With such a wide range of demographics now owning smartphones and having easy internet access in their hands, it is safe to say that, whatever your primary demographic is; they will browse the web using a smartphone and will demand a mobile friendly site.
  1. Time spent on mobile more compared to traditional media devices
  • We carry our smartphones almost everywhere with us. Thanks to open wifi and 4G, we can now access the internet wherever we are. This means that the time that is spent browsing the web on mobile is often much longer compared to traditional media. The pool of potential customers using mobile cannot be disputed.
  1. Better usability leads to better sales
  • The aim of the majority of websites is to increase your company’s customer base and drive sales. By ensuring your site is mobile friendly, you ensure better usability and allow visitors to navigate your site quickly and easily, thus improved your chances of making a sale.
  1. Mobile surpasses desktop shopping activity
  • 52% of visits to online retail sites now come from mobile devices. If you are running or looking to develop an ecommerce site, mobile friendliness needs to be high on your list of priorities to ensure visitors’ experience on your site is optimised
  1. A more professional overall online presence
  • It goes without saying that you will want to maintain the professional appearance of your business online. By ensuring your site is mobile friendly, this is possible as consumers using mobile devices gain the same experience as desktop users.
  1. A future proof site
  • By making sure your site is mobile friendly, and in particular adding responsive design to your site, you future proof your site against any possible advancements in mobile technology. As screen sizes and resolutions increase, your site will remain to be displayed at its full potential.

To learn more about how Ascensor can build your business a mobile friendly site, or make your existing site mobile friendly, get in touch today.


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