Content Marketing Agency

Captivate your audience with
effective content marketing

Content marketing is all about planning, creating, sharing, and publishing content to reach your target audience and turn them into customers. Captivating content can boost not only sales but also brand awareness, loyalty, reach, and interactions. We're talking about everything from blogs and vlogs, social media posts and podcasts through to PR, whitepapers, landing pages, and brand videos. It’s never been more popular - if you’re not making the most of it, the chances are your competitors will be.

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Why choose content marketing?

Why choose content marketing? Great content marketing will do wonders for the success of your business. We can make sure it's right!

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Killer content should be at the heart of every marketing strategy as it's vital within SEO, social media and PPC activity too. Well-targeted content marketing can help grow your business by boosting click-throughs, conversions, and search engine rankings. It builds relationships with your customers, establishes trust, authority and expertise in your field, creates a sense of community around your brand and lets target audiences know about what you have to offer.

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Our content marketing services

Content strategy

Content strategy

We understand that every content marketing strategy needs to be unique, because your business is unique. The most effective way to bring you maximum return on investment depends on your specific market and goals, so the first step is to conduct a content strategy analysis and create a plan tailored to your individual needs. As your content marketing agency, we will work with you to produce high-quality copy, assets, and images that combine into a truly effective content marketing strategy.

Audience definition

There's an old saying in marketing: "If you try selling to everyone, you’ll end up selling to no-one.” While there are almost five billion internet users in the world today, not every one of them is your target audience. Ascensor's experts will drill down and work with you to discover who your customers are, to allow you to focus your message on the right market. With well-defined target audiences, we will help you maximise returns by only reaching the right potential clients.

Content planning

Once we understand your target audience and which channels and messages will appeal to them, Ascensor will create a bespoke content plan that will engage with your audience base. We'll identify and research topics that will attract interest from your potential consumers and schedule content across platforms at optimum times in order to drive traffic and sales.

Content production

Content production

From blog posts and TikTok masterpieces to email marketing and case studies, Ascensor make sure that content creation always has a purpose for our clients. Content experts produce work that will get you noticed, rank on search engines for relevant terms and help develop a long-term relationship between your brand and your buyers.

Design and build

Ascensor will work with you to provide the resources you need to help tell your story. Because we're a full-service agency, we can draw on the talents of our graphic design and development teams to produce infographics, images, videos and visualisations to really make your content pop across all platforms.

Campaign ideation

We love collaborating with our clients to formulate ideas that connect brand objectives with the audience they want to appear in front of. Free-fire idea sessions and topical analysis allow us to work with you on unique content creation concepts that will have a major impact on your brand visibility. As we evaluate the pros and cons to evolve the campaign, your bespoke content will feel engaging, authentic and tailored to your audience.

Social strategy & promotion

Social strategy & promotion

Social media marketing can be an important tool to drive your content marketing strategy. The ingredients used are the same - pictures, video, copy and great storytelling. The differences are the unique content formats of each platform, and you need a special recipe to arrange them all successfully and drive engagement and sales. You might want to go viral for the right reasons with perfectly-tailored content and rack up hundreds of thousands of views, or you might want to reach out to a small but discerning demographic. A good social strategy is capable of achieving both.

Landing page optimisation

It’s vital to ensure that great creative content is effectively driving users to your site, but without a high-performing landing page, that traffic may not convert into sales and leads as well as we might hope. If we're implementing a campaign to promote a particular page of your website, we'll audit and optimise the browsing experience to ensure you get maximum results.

Microsite projects

Microsites (a small, standalone, interactive addition to your website) are a fantastic way to promote focused content on a specific topic. They'll help you connect with audiences who are passionate about a particular topic, and Ascensor has years of experience in creating effective microsites that generate a buzz and help new visitors engage with the story.

PR outreach

PR outreach

Many companies and brands look beyond traditional advertising and are embracing new ways to tell their story and engage with target audiences. Digital PR outreach blends traditional PR practices with a digital focus, reaching out with timely, relevant content to journalists, influencers, and media outlets to introduce your business, build relationships and increase brand awareness through online coverage. Our talented outreach team will research, produce and intelligently distribute creative content, giving you measurable outcomes and outstanding results.

Reporting and data visualisation

We believe that you should always understand what we’re doing, why we’re doing it and the results it will produce for you. Using key metrics, the Ascensor digital marketing team create monthly or bespoke campaign reports, highlighting the performance of your content marketing campaign and the impact it's had on website traffic, search rankings, and your bottom line. Populated with easy-to-understand graphs and data visualisations, you'll always know how well your content strategy is working.

Campaign performance tracking

When we launch your content marketing campaign, everything will be put in place so that you're able to understand the performance and value of the work we're carrying out. Analytics tracking will be set up, together with the right tags and tracking codes so we can monitor campaign performance and ROI from the outset. We're laser-focused on improving your rankings and growing traffic and conversions.

Why choose Ascensor for your content marketing?

Why choose Ascensor for your content marketing? Ascensor are an award-winning full-service digital marketing agency based in Leeds, and our awesome team includes some of the best copywriters and content marketers in the business.

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We'll look at which strands of content marketing will work best for you and create the right content, for the right target audience, on the right platform, at the right time. Our content marketing team is seamlessly integrated with our SEO, social media, CRO, and PPC experts to maximise the impact of the exposure we generate. Whether your goal is to generate leads and sales, build relationships with influencers, or put your business in pole position with expert thought leadership, you’ll be working with an experienced content marketing agency committed to growing your business.

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Interested in how we can use content marketing to accelerate exposure for your brand?

Our smart content strategies can really take your business to the next level. Contact us below to find out how Ascensor's expertise and insight can drive exposure for your brand.

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