All strategies begin with extensive research and analysis of the client's market and current situation before providing our recommendations. This is where you educate us – about your services, your product, and what makes you tick as company. We want to know your big idea! We will listen carefully and work with you to define the customer journey – from first contact, all the way through retention.
Our research also includes a review of the current website status. We use detailed website auditing software to complete a full onsite analysis, alongside an in-depth look at your Analytics. Our job is to work with you to identify the clients and customers who need and want what you offer. We will analyse your competition looking at your keyword competitiveness, and find the sweet spot where long-term customer relationships grow.
Once we know what’s special about you, it’s time to find out what is special about your customers. One of the oldest adages known to marketers is: know your audience. It makes sense; you need to know who you’re trying to communicate with to communicate effectively.
We are extremely pleased with the new epco corporate website that Andy and his team at Ascensor have delivered for us. Our old website was performing very poorly for our business, with old content and an outdated design. We wanted to develop a new website that demonstrated the true strengths of epco whilst offering improved functioning for our customers, allowing them to easily search for...