Astonishing floral design

Twisted Willow Floristry were first established in North Yorkshire over 10 years ago, and they have since become a highly sought after florist for weddings, private events and corporate work. Joanna and her team custom design and create beautiful floral designs to perfectly enhance the look and feel of the event.

In April 2019, they re-branded as The Rarified and this meant a website overhaul, to represent their mission; to provide beautiful, desirable flower designs using top-end flowers and interesting textural foliage’s in stylish vases and vessels in fabulous mixed colour palettes, always consistent with quality, style, reliable, friendly and professional.

An elegant website refresh

The new brand is elegant simplicity – to evoke a premium feel with the visual inspiration behind the inimitable brand is classic with a twist, luxe yet refined and modern but never trendy. The website had to interpret the brand, perfectly.

As the showcase for The Rarified’s beautiful art, the place where each new prospect can be lost or won, the website had to communicate with elegant simplicity, so we got to work.

A stylish portfolio site

Stylish, Elegant and Understated, the website leads with a single full-screen main image with the logo and tag line ‘Astonishing Floral Design’. Their simple and effective message comes through in a clean and uncluttered fashion.

Navigation is via a mobile menu in all formats, with the menu overlaying from the right-hand side.

Internal pages comprise a carefully crafted copy, broken up with large images to make the content easily digestible.

The checkerboard portfolio allows images to be inspected in detail via a lightbox, that allowing each image to be browsed in high-resolution detail.

With all sites we focus on page speed optimisation and keeping The Rarified website elegantly simple has meant that the content can be served up superfast, whatever your chosen device.

The launch

We launched the site on the day of The Rarified launch party, a fabulous evening hosted by Joanna at their workshop in Ripon. It was a packed house, full of guests enjoying drinks and canapes, amongst the beautiful floral works of art.


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