What We Did Driving free trial sign ups.See what we did
Our PPC experts pushed the free trials through Google Ads activity, including new Search, Display & Video Ads.
By building new event and goal completions within Google Analytics, we were able to accurately track how Tekla’s free trials performed as well as other key metrics including the conversion rate across different channels and the impact that Google Ads had on this.
We analysed the results and saw that we achieved a substantially high conversion rate for the free trial goal completions on Bing. Following this, we used our data-driven approach to set up an ad campaign on Bing and moving forward, we will continue to push the free trials across both platforms.
The Results Our data-driven approach pushed free trials across both platforms.Find out more about PPC
- Google Ads campaigns drove 53% of traffic to the Tekla Tedds UK page.
- Paid search drove 33% of traffic to the Tekla Structural Designer page.
"I have found the Ascensor Team easy to work with. They respond well to the brief given and also come back with suggestions and ideas on ways to improve our goal completions, which shows in results. Regular reporting helps with communication and they always respond quickly when contacted."
Marian Thomasson Marketing Manager, Trimble Solutions