The client

Trimble is a global business that has been helping other organisations to grow for over 40 years. Its unique solutions are focused on positioning, modelling and connectivity for a variety of different industries.

Tekla solutions are a huge part of Trimble’s products and their focus is on providing innovative software for construction and structural engineering.


The brief

Tekla’s software is extremely advanced and offers a transformational way for users to create structural solutions. Ascensor have worked alongside Trimble for many years, and the latest project was to push free trials for its new products, Tekla Tedds and Tekla Structural Designer.

Tekla Structural Designer allows structural engineers to analyse and design buildings efficiently by creating optimised designs, whilst Tekla Tedds automates repetitive and complex structural calculations.

Tekla launched 45-day free trials for Tekla Tedds & Tekla Structural Designer, so this became the focus across our Google Ads campaigns.


Data-driven approach

Our PPC experts pushed the free trials through Google Ads activity, including new Search, Display & Video Ads.

By building new event and goal completions within Google Analytics, we were able to accurately track how Tekla’s free trials performed as well as other key metrics including the conversion rate across different channels and the impact that Google Ads had on this. 

We analysed the results and saw that we achieved a substantially high conversion rate for the free trial goal completions on Bing. Following this, we used our data-driven approach to set up an ad campaign on Bing and moving forward, we will continue to push the free trials across both platforms.

Our results...

  • Google Ads campaigns drove 53% of traffic to the Tekla Tedds UK page.
  • Paid search drove 33% of traffic to the Tekla Structural Designer page.

Are you looking to drive conversions? Our PPC experts can work with you to build an effective paid advertising campaign that gets results. Get in touch with our team now!


What Trimble said...

"I have found the Ascensor Team easy to work with.  They respond well to the brief given and also come back with suggestions and ideas on ways to improve our goal completions, which shows in results. Regular reporting helps with communication and they always respond quickly when contacted."

Marian Thomasson

Marketing Manager, Trimble Solutions

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