Sano Physiotherapy are a fast growing team of physiotherapists with a head office in Pudsey.
Sano have just opened their tenth clinic (Sunderland) which adds to the nine clinics already serving clients across the North of England. Sano provides a professional physiotherapy and sports rehabilitation service and is recognised by the UK’s major health care insurers. As the business has grown significantly, Sano approached Ascensor to develop a new website that would match the business growth and facilitate its further expansion.
What we did:
The new website had to be clinical, working to brand guidelines and matching the professional image that the business portrays. The responsive design showcases the various clinics and the team’s that operate there, building personality into the core website message. Sano wanted a website that would be used as a resource by clients and prospective clients alike and so the blog style ‘The Knowledge’ section combines the latest news with important health information.
Sano is looking to further enhance their corporate work and sees the new website as a step towards growing more private client work. The website offers perfect scalability thanks to the Wordpress Content Management System and the build with additional clinics in mind. As the business continues to grow it is easy for an admin to add a new clinic and relevant information.
The Next Steps:
As Sano Physiotherapy continue to grow, with more openings planned in the coming months, we are looking forward to supporting the team in analysing website traffic and engagement. The new site is already performing significantly better than the previous site thanks to the quality of coding and the clean back-link profile. We are looking forward to helping Sano evolve the website with the new features and help them to drive more traffic through marketing automation, onsite content production and social media support.
To learn more about this project and how we can help you with yours, please contact us.
What Sano Physiotherapy said
As a rapidly expanding private health care company Sano had a need to update our presence online in order to reach a wider audience but with strict requirements in terms of clinical appearance and tone but with a friendly and approachable feel. Our old site had aged badly and did not have easy facility to add content and change with the times.
Ascensor changed all that. The team at Ascensor, through frequent meetings, email updates and staging reviews, worked with our shifting timescales and evolving demands to provide a website that we are very happy with and has gone beyond our expectations.
Marcus Rogers, Operations Manager of Sano Physiotherapy