Proform Racing are the UK’s leading provider of horse racing software, providing several packages to suit individual budgets. The company are a long-standing client of ours as we have been working with them over the past three years developing a fully bespoke, responsive website featuring dynamic race guides. The new site also features a full Ecommerce subscription service that allows users to upgrade and downgrade to access various content. Furthermore, we integrated the race guides into the BetDaq betting exchange, part of Ladbrokes bookmakers.

Web App Build

Proform Racing approached us to build and launch a new website application called Bet Finder. This new progressive web app enables users to make their choices in a matter of seconds via any device. The app is referred to as the Bet, Lay and Trade Finder (BLT for short) and it’s the only tool available on the market that enables punters to find the best bets, lays and trades. By building the app with an intuitive design, those who lack hours in the day to search through data can now place their bets, lays or trades in the click of a few buttons.

Key Features…

The web app allows users to apply more than 100 dynamic filters which refines the list of horses based upon your preferences. Each filter selection also updates the remaining available filters, so you only see relevant data at every stage. The app consists of an undo feature which can be used if a punter isn’t fully sure of their selections and you can apply your search criteria from the previous days’ racing to learn how you would have fared. Additionally, the app permits users to copy or print their choices or save their filter. The ultimate benefit of web apps is that they are more cost-effective to develop than native apps.

What’s Next?

We are working on other integrations with Proform and looking forward to further enhancing the Bet Finder web app. This will include an auto refresh feature which will automatically refresh the information displayed on the page of the app every minute, further additional race data including descriptions and the addition of a calendar button which will enable the user to choose a race date quickly, these features are designed to improve the user experience.


What Proform Racing Bet Finder said

Amazing! This one word sums up my experience with Ascensor. From design through to coding and project management they are ultimate professionals. Delivery was on time and pinpoint accurate to our specification. Couldn't ask for a better all round service.

Simon Walton Proform Racing Bet Finder

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