Ecommerce is our specialist subject, underpinning this is the work that we do for our sister company, Smarter Retail.
We developed their flagship website for their manufacturing and retail concern, Perfect Personalised Gifts. A business that began trading as an online retailer in 2015, supplying gifts and homewares that were sourced in the UK. With the growing ‘handmade’ market in the UK, the business became involved in the sourcing of engraved personalised gifts. As sales grew the business invested in CNC laser equipment and bought 80% of the work in-house, becoming a manufacturer of own design products made from slate, wood and glass.
We developed the current bespoke website in 2016 to offer onsite personalisation of products. The ‘online designer’ allows customers to add personalisation to many of the items, on screen and create a visual representation of the finished product. The website is powered by Ascensor Liquid, our superfast content management system that sits behind all of our Ecommerce websites. All content is managed by the Smarter Retail team, with new products being created and added on a monthly basis.
As well as growing website sales, we support the business through our digital marketing team, providing paid search, content marketing and social media marketing services. Other channels include Not on the High Street, Etsy, Amazon and eBay, all of which are integrated into our back office management systems.
Having a slick Ecommerce website that requires minimal administration is the name of the game, providing the complete end to end solution is why our Ecommerce clients trust us to develop and market their businesses through a multi-channel retail approach.
The business is going from strength to strength thanks to great products, marketed in an efficient way. They have invested heavily in capital equipment to keep up with demand and as well as the two CNC laser machines they also personalise products using sublimation and vinyl and with more investment in other kit planned for 2018, the future looks very rosy indeed. If your business needs help in growing an Ecommerce business then we need to talk, we’d encourage you to visit our site in Birstall and see how our technology can help your business to grow online.