Melissa Salons

What We Did A beautiful website for beautiful hair

See what we did

After meetings with the client on website design, a bespoke design was chosen to represent the hair business. It was important for the client to be able to add her personal stamp to the site to support the personal and professional service clients receive.

We integrated the WordPress content management system with the new site so that it can be updated by the client at any time. The mobile-first, fully responsive design is optimised for all screen sizes, enabling users to access the site via desktop, tablet or mobile. We also designed the social media styling to be used across the salon’s social media channels and our marketing team were on-hand to support Melissa in her social communications for the business.

Down to earth and practical 

"Melissa Timperley Salons is coming up to its fifth year in business. Ascensor have been with us from the start, building our initial website and constantly improving it, as well as helping our online marketing to become increasingly sophisticated. Their down to earth and practical approach – they do what they say they are going to do – has been instrumental in us winning UK Salon of the Year three times, and multiple other awards, in that five-year period.

Just as important, Ascensor have helped us to develop a loyal and expanding client base; exactly what we want.

We would highly recommend the team to anyone who is serious about growing their online presence and attracting new clients."

Sleek web design

The website’s homepage is instantly engaging as images have been used to represent each section of the website. As a designer of beautiful hair, it was critical the site comprised a gallery which Melissa can utilise to showcase the hair results her salon produces.

The gallery section of the homepage includes a scrolling effect which effectively displays the salon’s hairdressing work. The animation and images used throughout the site encourage engagement with the website content. Another key feature includes an appointment booking facility which enables site visitors to book a hair appointment at the salon with a stylist of your choice.

Melissa Salons on mobile
Melissa Salons on mobile
Melissa Salons on mobile

The Results Driving high-quality traffic to bookings.

Find out more about SEO

Melissa Timperley Salon were looking to drive high-quality traffic and increase online bookings via the booking function we integrated into their new website. Having just opened the Hair Salon in Manchester’s Northern Quarter in November 2016, increasing brand awareness and their online market share was important.

Ascensor’s marketing team support Melissa through digital marketing activities including local search optimisation, pay-per-click through Google Adwords, Facebook and Instagram Advertising. The salon receives a huge amount of support and following, through the salon’s prestigious award collection, delighted clients and engaged social media audiences.

  • All of the focus keywords are in the top 10 positions in SERPs for Manchester
  • Traffic has risen by 25.48%, with the biggest increases coming from Social Traffic, which has risen by 128%
  • The Bounce Rate reduced by an impressive 75%
  • The Average Session Duration is up by 66% and Pages Per Session is up by 112%
  • The Goal Conversion rate has risen by 79%

The work our team do continues to impress Melissa Salons. Since 2021...

  • The homepage is up 85 positions to #15 for they key term 'hair styling' when searched for in Manchester, which receives 1.3k searches per month.
  • The term 'hair salon' is also up four positions and is now on page one of search results. This term receives over 700 searches per month. 

These achievements have been made through content optimisation, internal link analysis and optimising page meta data. 

Top 10 All focus keywords in the top 10 positions in SERPs for Manchester.
128% Social Traffic increase
79% Increase in the goal conversion rate
What Melissa Salons said...

"We have loved working with Ascensor in the development of our website. Being visual artists I wanted our website to reflect our passion. Not only have Ascensor supported us, they have helped make our vision a reality, they are super professional and great to work with. We would highly recommend their services to anyone looking for a top digital agency."

Melissa Timperley

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