The client

Nobia are Europe’s leading kitchen specialists, with more than 6,000 employees and 20 brands, including Magnet Kitchens.

The Nobia team asked Ascensor to develop a business application form to transform the way that Magnet sign up new trade clients in their 200 kitchen showrooms nationwide.

Our approach

The project’s requirements included the UX design and development of a trade account application form that could capture and process the varying details of sole traders, limited companies and partnerships. 

Validated information from the completed form is then pushed over API to credit rating agency Experian for a decision, which is quickly confirmed to the applicant. Once an application is approved, the software then passes the details over to the Magnet business team in a PDF, and post-processing communications are sent out using the Marketo email integration

Of course, a form is never simply a form, with consideration needing to be made for the various types of trade applicants and the smoothest way for their data to be captured. Each field and its validation was carefully implemented to ensure the best chance of a positive decision from the Experian API.

Digital transformation

This type of digital transformation project is right up our street.

From solution architecture and technical specification through to UX wireframing and design, we developed a customer-led journey that makes it easy for Magnet’s showroom teams to swiftly process new trade account details.

Magnet’s previous paper-based system took days to fully complete and led to a high attrition rate among potential trade clients - so introducing the facility to approve a credit line on the spot is a real game-changer.

By rolling out an online form that’s fully responsive to desktop and mobile devices, Magnet are able to get an instant credit decision, transforming the process. Staff can also access daily and weekly data extracts to make reporting a simple process

Working to ISO27001 

As a project that handles sensitive customer data, our working to the ISO27001 information security framework assured Nobia that all data would be handled in a secure and compliant way.

The project ran to time and budget, and our service delivery team are providing ongoing technical support. We are already discussing further development work to expand the solution that is demonstrating its effectiveness in Magnet showrooms across the country.

What Nobia said...

“Delivering this initial project with Ascensor has introduced yet another distinctive advantage to Magnet. We have freed ourselves from a manual and time-consuming customer engagement process and can now offer credit accounts during our business developers' initial engagement. This is just the beginning and we look forward to working with Ascensor on our next value add initiative.”

Stephen Fish, Senior Project Manager


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