Hunter Gee Holroyd is a Yorkshire based Chartered Accountants who offer accountancy and business advice to owner managed and family owned businesses.
Ascensor has developed a fantastic relationship with Hunter Gee Holroyd having launched their previous website back in 2011, so we were delighted to be offered the opportunity to build a brand new, brochure site to truly reflect the experience and high level of service that the company provides. Here’s how we did it.....
With over 75 years of experience, it’s safe to say that Hunter Gee Holroyd has lots to talk about on the website. The challenge for Ascensor was therefore how to convey a clear message of the services they provide, while still offering an intuitive navigation that is easy to manage by the client through the content management system. This meant that the design not only had to look the part but have the end user in mind.
There are clear service touch points throughout the website to enable the user to delve deeper into the site and easily access further information. A content manageable homepage slider enables multiple messages to be delivered on website entry, while a silo menu structure (where they can hover to find subsections) not only allows the user to explore the wide range of accounting services they provide but is also great for SEO. We took this even further by adding content manageable anchor links so that on each content rich page the user can click their desired header to go directly to that section.
To guarantee complete flexibility and scalability for this project, we built the site using the WordPress CMS. We utilised this open source platform by integrating and customising a number of iFrames and plugins to provide increased functionality. For instance, users can book onto seminars and other events hosted by Hunter Gee Holroyd, login to their own secure client area and take advantage of a comprehensive resources section which includes a wide range of mortgage and VAT calculators at your fingertips.
We will continue to support Hunter Gee Holroyd in growing their market presence and generating leads through the website. Through ongoing monitoring and analytics we will focus on growing traffic levels to Hunter Gee Holroyd and increasing client engagement.
To learn more about this project and how we can help you with yours, please contact us.
What Hunter Gee Holroyd said
Ascensor have helped us to build a new, responsive website which has met our long list of requirements! Time was taken in the design phase to help us to develop a website which was client focused whilst clearly conveying the personality of Hunter Gee Holroyd in addition to the range and quality of services we wished to communicate. The Ascensor team were a pleasure to work with, communicating well throughout the process and delivering the website within budget. We have seen increased referrals and web traffic shortly after launching the site which is encouraging and exciting to see. We look forward to working with Ascensor further to develop the site and deliver growth for our business.
Julia O'Connor, Marketing Manager at Hunter Gee Holroyd