Cornelius Beer are a global leading manufacturer of drinks dispensing products, their beer division is based in Brighouse and specialising in beer cooling and dispensing. Their advanced beer cooling technology range has energy-saving qualities to reduce the cost of operating beer pumps.
As an existing client, Cornelius approached us to provide digital marketing support as they launched their revolutionary Modular Beer Cooler at the Brau Beviale exhibition in Germany. The modular beer cooler is not only super energy efficient but because they are modular, they are cheaper to install (only requiring a single engineer) and technical issues can be handled onsite (by replacing or fixing specific modules), whereas normally beer coolers require replacement and offsite fixes, so this is a significant advantage. We used the tag #GameChanger because this product really is industry-leading!
#GameChanger digital marketing activity
The campaign went according to plan with a steady build-up of activity in time for the launch.
- Significant growth in website activity and engagement was ahead of expectations
- Opportunities have been generated and strengthened as a result of the marketing activity and directly led to new sales opportunities for the Cornelius sales team.
- The pages for the modular cooler are ranking at the top of Google for the major keywords, further enhancing the return on investment generated from the campaign and providing a solid foundation for future marketing activities.
This specific digital marketing activity was vital in supporting a physical product launch, the Modular Beer Cooler ensuring that once the launch was complete there was no lull in results. Building up a sales funnel and further contact program is essential in maximising return on investment and leaving a solid base for further marketing activities and future product launches.
What Cornelius Beer – Modular Cooler Launch said
Cornelius Beer had no hesitation in approaching Ascensor to fully manage a digital marketing campaign around a new product launch, a product launch that was to give nothing away until the launch date at the BrauBeviale 2016 exhibition on the 8th November 2016. This type of campaign was a first for Cornelius Beer, we trusted Ascensor to deliver on what they said. As with past experiences with Ascensor they went above and beyond what was expected, delivering a highly successful marketing campaign.
From setting up our new social media accounts (LinkedIn, Twitter, Facebook), proactively broadcasting via these channels on a regular basis, updating our website throughout the campaign and delivering e-mail campaigns Ascensor took care of everything. Customers visiting our stand at the BrauBeviale 2016 exhibition commented on the interest and intrigue the campaign had driven and that they had not experienced this kind of social interaction before, such comments underpin the success of the marketing campaign.
Jon Leaning Cornelius Beer Division