What We Did We worked closely with the graphic designers that created the brand to implement their styling into the existing website.See what we did
There is no challenge too great for our team and we got to work, each page was carefully coded, the booking system was moved into the header and fresh imagery was included through-out. We think you’ll agree the new website looks awesome; Burgh Island certainly do!
We’ve been working with Burgh Island to drive more bookings, with the main focus to:
• Increase the brand awareness of Burgh Island Hotel by increasing visibility through paid ads.
• Increase bookings by driving high-quality traffic to the website via a promotional offer.
• Reduce the Cost Per Acquisition of online advertising by using an alternative to booking websites.
In order to tap into this unique British holiday niche, we suggested running a promotion using Facebook Advertising. The first campaign would run for 4 weeks, giving potential guests the opportunity to book a stay at Burgh Island Hotel between 1st Aug - 31st October at a reduced rate and it was a great success!
Such a success that we were awarded an opportunity to provide ongoing Facebook advertising to the hotel, and we’ve been doing it ever since.
The Results Eyewatering results.Find out more about paid social
By the end of the first campaign the results really did speak for themselves.
The campaign managed to drive a whopping 544.96% ROI for all advertising and management costs, with an eyewatering Return on Ad Spend (ROAS) of 802.95%!
Overall Burgh Islands new Facebook page gathered additional 1,400-page likes, with just under 59,000 post engagements (an increase of 1,417%)!
"We're really please with what you have done with the guest journey and the commercial work for our hotel! Looking at how we can convert more guests to make direct bookings, not just for bedrooms but for our F&B outlets and the pub as well. One of the things we love about Ascensor is the way that you build our websites with the commercial aspect in mind. If we could describe Ascensor in one word it would be - results."Anj - Burgh Island