For most businesses, your website is the centre of your online presence. By investing in web design, you will be able to attract more qualified leads by engaging them on your site. When choosing a web design agency, you need to make sure that you know what you want to achieve and that they are best suited to deliver the results you are looking for.
In this post, we’ll discuss six questions you should think about before approaching a web design company.
1. Do you already have a website?
This might seem like an irrelevant question, but this is an important part of the process for a couple of reasons.
The first reason is that a web designer needs to know how much work they will need to put into your new site. If you don’t have a website, they will need to put in more work to build you one. For businesses with established websites, it may be the case that they are able to make modifications to your existing site to achieve your goals.
Secondly, if you do already have a site, the web agency can use this to inform the design of your new site. By looking at the analytics of how users currently use your site and where improvements could be made. They can also you what you like and dislike about your site and what you wish it could do.
2. What does your business do?
Of course, you know what your business does, but is it clear to an outsider. A good web design agency will take the time to understand your business, the products or services you offer and competitors. They will then use this information to shape a website that reflects your business best.
3. What do you want to achieve with your site?
As my mother used to say “just, because” is not an answer, you should know exactly what you are looking to achieve with your website.
There are tonnes of goals you can focus on with your website. From aiming to generate more leads and revenue, increasing brand awareness, capturing emails or social followers. Make sure they line up with your overall business goals, this will help your agency to create a more purposeful website that drives results. This because your choice in goal impacts the design of your site.
4. What is your USP?
However small, every business has something unique to offer their customers that sets them aside from the competition. This is an important selling factor that could be incorporated into your site and highlighted in the design.
5. Who are you trying to reach?
Your target audience plays an integral part of how the design of your website is shaped. To deliver a website that drives results, you need to know who you are trying to target. The behaviour of your target audience will then impact how your web design agency structures your site.
6. What features do you want on your site?
It is important that you think about the types of features that need to be incorporated into your site. You want to be sure you are including elements that will help you reach your business goals.
If you want to gather leads, you’ll need to think about what kind of mechanism you want to use to get the leads. The features you choose should always have a purpose and relate back to the goals for your website.
How we can help you to build a better website
If you want to build the best website for your business, you need to make sure to ask yourself these questions to help you construct your ideal website. The answers to these questions can then help us construct a better site that is more effective for your audience allowing to achieve your goals. Get in touch today.