Search traffic generally accounts for the lion share of visitors a website receives and includes organic and also paid traffic.
Our digital marketing campaigns can combine both forms at different rates. Often starting with a higher paid search budget our PPC executives deliver ever more efficient traffic through highly targeted advertising on Google Adwords, Facebook, Bing and Linked In (depending on the target demographic and product). As the paid search campaign evolves through split testing and daily reviews the click through rates increase and conversions costs decrease. Paid search needs to be continuously monitored for seasonality and competitor activity.
Remarketing & display
Generally established as part of a PPC campaign depending on the client's appetitive for trailing advertising, remarketing and display advertising can be a cost effective form of brand building, though is not for everyone, due to the annoyance factor.
Improving a website's visibility in the organic rankings can be one of the most cost effective forms of marketing and occupying a top spot on Google will significantly increase traffic into a website.
Our search engine optimisation (SEO) services target both local (Google Places & Organic) and generic terms to help our clients increase relevant traffic levels for keywords relating to their business.
We use white-hat link building techniques to acquire links from reputable sources to move websites up the rankings.