Harrogate Housing Association offers homes for rent and on a shared ownership basis, with their core remit to deliver a personal, local service to help people create homes near their family and work. Despite the organisation forming in the late 60s, they still didn’t have an online presence so sought Ascensor’s expertise in website design to promote their available accommodation and to act as a source of information for their customers including opportunities to move, new properties coming up and reporting repairs.
We started the design process by creating a new logo for HHA and making sure the new branding reflected the design layout. There are text size modification icons placed on the site to cater for diverse ages of people using the site and we have included layered on-page content to enable case studies to link through to services and other deeper relevant content at the service level. At the heart of this is ensuring that all of the site pages enable easy navigation into any other sections, while quick links provide access into other relevant content. This includes having prominent ‘Report a Repair’ and ‘Pay Rent’ call to action buttons on every page to provide an easier way for existing customers to get in touch.
There is also a board member login area to allow the client to upload and share documents for other board members to sign off, including the ability to set different permission levels.
What Harrogate Housing Association said
Angela Aldis - Harrogate Housing Association
In the development of the website, Ascensor were responsive to the needs of a small organisation, listened to what we needed and provided a professional product that helps promote our business.