Remarketing & Display Advertising
Remarketing uses the display network to display adverts to users that you have previously encountered or contacted. We work with both Google Remarketing and Facebook Retargeting to help businesses to reinforce the brand.
Google Remarketing is managed using the Google Adwords PPC panel and uses the Google display advertising feature. We use lists to capture visitors to defined areas of the website and then promote relevant graphical adverts. Remarketing in many cases builds brand awareness for minimal cost, this is due to a lower average click through rate where users are less likely to visit the website for a second time.
Retargeting allows you to show adverts on Facebook to previous visitors to your website. Click through rates can often be higher because Facebook is a network that is used differently to websites and advertising can have more focus.
Ascensor design and build remarketing and retargeting campaigns for clients and monitor results. Ongoing management includes advert-redesign and campaign evolution to ensure continuous improvement in results.