Pay Per Click (PPC)
Pay per click advertising is one of the best ways of driving instant traffic to a website, it is particularly useful for new websites where the domain name has limited search engine trust.
As Google Partners, we design, set-up and manage paid search campaigns using Google Adwords. We also set-up PPC campaigns on Bing Ads, Yahoo and use Facebook Advertising.
Having a well-designed campaign is vital in delivering cost-efficient results. All paid search can be expensive and not yield results if the campaigns are not designed properly.
All campaigns are designed following research into target demographics and search volumes, whilst ensuring that the metrics are in place to focus on conversion rate optimisation.
By focusing on quality scores and click through rates, we can reduce the average cost per click and over time deliver more clicks for a smaller cost.
We provide a Pay Per Click managed service to provide continuous improvement in click through rates, impression share and cost per click management. For smaller campaigns that become efficient very quickly we often empower clients to manage the campaign themselves. For larger campaigns where daily management is required, we continuously evolve the campaigns with new strategies and advertising to provide greater reach.