Google My Business
Managing your business details through Google My Business supports Google Maps and Google+ search results. We help clients to better optimise Google My Business pages including geo-locating imagery and content to enhance brand image when displayed across the Google services. There are key elements relating to the set-up that should be adhered to and we help to ensure that listings are completed to best serve digital marketing strategy goals.
Google Local Optimisation
Google have long prioritised local results in search, understanding that 80% of the things that we buy are within a close radius of our locations. The growth in mobile use for website access has enabled Google to more accurately pinpoint our location and serve up more relevant, local results to our search.
We use various search engine optimisation techniques to localise websites and help Google to better determine the genuine location of the business. Linking your website to your Google assets and vice versa enhances the website's trust and improves local search positions.
For any business that serves a local client base, establishing great local search results is the quickest and most cost-effective way to drive new targeted visitors. There is always less competition when focusing on local results (when compared to generic terms) and often many of the competitors are not properly optimised for their keywords, presenting a great opportunity for businesses looking to rank well for your services in your area.