Digital PR & Content Marketing
Digital PR and Content Marketing is the process of distributing relevant, valuable content with the primary objective of driving traffic to our clients’ websites. We work with a database of journalists and bloggers worldwide to share content for our clients, we only work with contacts who are deemed to be an authority on their subject and with whom we share ethical digital marketing values.
Building engaged traffic from well-regarded third party websites has many positive benefits, not least in that the traffic is more likely to interact with the website if its source is from related content. When the visitors engage with the website then more trust is earned, helping to enhance the website rankings for SEO and organic searches for the same keywords.
Once content has been accepted and published on a third-party location, we then encourage sharing using the social media channels to help drive relevant traffic to the article. This holistic approach benefits the content location as well as the ultimate destination, our client’s website.
We create multiple types of content for clients including text, video and images in the form of designed infographics. The more creative and informative the content, the more likely it will be picked up by journalists and the greater the engagement when it is shared.