Social Media now has a reported 1 billion daily users, that’s a lot of people, and most of them are talking. How much time do you spend talking, and how much of it is listening? If everyone is talking and no-one is listening, how important is what you’ve got to say?

We gravitate towards people who listen to us in our daily lives, and move away from the people that don’t, social media is no different. On a B2B level, if people don’t listen to you, you stop listening and speaking to them. One of the barriers people face when starting social media is the fear of not being listened to.

Social…

Are you using Google Places properly? At the very least you should have a Google Maps listing, but if you listed yourself, then the chances are you could be missing a golden opportunity.

Google Places is the indented listing of businesses that appears when you use a local / geographically specific search and is linked to Google Maps, with the map appearing to the right of the screen.

Having an optimised Google Places listing is vital if you benefit from local trade. With over a third of all internet searches in the UK now including a geographic keyword (driven by the use of mobile internet), doing…

I am of course talking about product feeds onto third party websites such as Google Shopping, eBay and Shopzilla.

If you own an E-commerce website and you are not currently sending data feeds into Google Shopping then you are certainly missing a trick, mainly because it’s free. Google Shopping (or Google Base as it is sometimes referred) is a simple way to drive extra traffic to your products, and if optimised correctly you can often have instant first page visibility for competitive product names and terms. Google Shopping is a no brainer for retail website owners and the feed is very simple to create and simple to manage, updating the index weekly…

In the last few years it seems like every man and his dog have become social media experts. No doubt there are some very good social media professionals about, but would you trust someone else to do your talking for you?

Many businesses shy away from social media because they just don’t know what to say or how to say it. The other option is to pay someone to do it for you – but how can this work? Surely if someone is going to do it for you then they will need to continuously ask you what you want to say, then provide you with content for approval, go back and…

It has taken us a long time to find the right person, but we are well chuffed to welcome Jason into the Ascensor sales team. Jason joins us as Account Manager, responsible for growing northern sales and further developing account management within the company. Andrew Firth will continue to support key existing clients and also further focus on developing our growing southern client base.

In the New Year we will begin the search for a London based Account Manager as we look to further strengthen our presence in the capital.

Jason has a strong sales background and excellent knowledge of online processes; in particular…

At The Great British Business Show Ascensor ran a competition for one lucky business to win a free 3 months SEO campaign worth £960!

We have selected our winner and we would like to congratulate Paul Moughtin from Arabesque!

What good is a website if it can’t be found?

Our digital marketing solutions are proven to increase visitor levels through a range of techniques designed to improve search visibility, direct traffic and visitor trust.

Whatever type of website you own, brochure, Ecommerce, directory – maximising visitor levels is the top priority. At Ascensor we have plenty of tricks up our sleeves.

Are you staying ahead…

We’re often asked if E-commerce will ever replace physical retail completely. Even though the high street seems to be shrinking, new shopping centres are continually springing up, there is clearly still a big demand for ‘touch and buy’ shopping. Large retail businesses do still have a major physical presence and many are expanding, just not necessarily on the high street.

Most retail businesses do have an E-commerce presence, and we would suggest that E-commerce provides added convenience to their clientele. Take clothing for example, who would have thought that clothes would ever be bought online – surely you have to touch and try…

Making E-commerce Pay is a discussion about some of the things businesses should be doing to make more money from online retail.

So, what makes a successful E-commerce website, what can you do to increase turnover and what can you do to minimise costs, because increased turnover and reduced costs equals more profit.

Everyone who owns an E-commerce website that doesn’t make enough money, you are not alone. Anyone getting into Ecommerce thinking it would be easy, you now know how competitive it is out there.

Regardless of your product or sector, all markets online are hugely competitive. Most new business start-ups are either purely online or they start with an online…

The Great British Business Show at Earls Court, November 17^th and 18^th 2011 was the first large exhibition that Ascensor has displayed at. Having a purpose built stand helped us to differentiate against the many other web companies who were presenting their generally pre-packaged products, and enabled our demonstration of the quality bespoke website solutions that we provide.

All of the team worked tirelessly over both days and the interest was excellent. The follow-up is key and over the next few days each lead will be contacted to establish requirements. We had two seminars, ‘Making E-commerce Pay’ which were very well…

The Great British Business Show will soon be here! For the duration of the 2 day show, Ascensor will be occupying Stand 644.

Our stand will be mainly focussing on e-commerce, targeting existing retailers and we will be promoting our Web Design London offering.

Register your business details at our stand and you will automatically be entered into a prize draw, where you will have the chance to win a Free 3 month SEO Campaign worth £960!

Ascensor’s Managing Director Andrew Firth will also be delivering the seminar ‘Making Ecommerce Pay’.

The following…