Not wanting to count our chickens, blow our own trumpet or any other catch-phrase… but, the signs look better than good for the winners of our 3 months of SEO competition drawn at the Wakefield Business Conference last month.

With any new SEO campaign, where high quality white hat practices are employed, early progress is often enjoyed before the results stabilise. Often with our SEO Demystified campaigns, results leap forwards quickly, before falling back slightly and then progressing steadily to the top.

After researching the market and liaising with Copiserv, content was produced and work began. Early work has been done on micro blog posting, web…

Well, what a few weeks it’s been for many website owners! If your website has slid down the rankings in the last week then there is a pretty strong chance that your website has been pulled up as part of Googles major algorithm change – the Penguin Update.

On April 24^th Google released their first major update of the year, and just like last year’s Panda update many websites have experienced a huge positional shift.

One of the key changes that this update has had is that Google is now looking for websites to have a large proportion of their backlinks constructed in a natural format ie not keyword rich. This means…

Work has now begun on the web marketing of Copiserv who won our 3 months of SEO competition at the recent Wakefield Business Conference. The prize, worth more than £960 for search engine optimisation services involves in the first stage, strategy development.

The creation and on-going reviewing of the strategy is the most important aspect of any Ascensor SEO campaign. Like any marketing effort, it is critical that all investment in time is well calculated and monitored to ensure success with minimal wastage.

Our strategic development begins with initial keyword research to identify the most appropriate terms to begin marketing on; these are terms where we…

Ascensor have become an Associate of the Brand Yorkshire business support network BiY. Brand Yorkshire has more than 15,000 members across the region and provides a variety of business support tools including business networking. A quarterly magazine is produced and an annual exhibition is used to bring members together.

Ascensor have always provided mentoring and support to start-ups and small businesses that are looking to gain more from an online presence and the BiY association gives us the chance to help more businesses within our region.

On Thursday May 3^rd in Leeds, BiY will be hosting their first members’ surgery which gives businesses the opportunity to meet with BiY…

Ascensor are members of the Share Network, an exclusive group of Yorkshire based business owners who meet every other Tuesday. Each meeting takes place at a different member’s offices, giving the host an opportunity to provide more information on their services.

Visitors are welcome but membership is exclusive and is subject to full committee approval. During the meeting each member has an opportunity to present their business to the members and visitors and also pass referrals where they have been gained. The group is informal and attendance is non-compulsory, though the use of substitutes is appreciated.

The Share Network works well because only business owners…

Ascensor Web Design went on the road yesterday, exhibiting at the first of Hillrich’s Yorkshire Business Conferences at the Cedar Court hotel in Wakefield.

We turned up with our custom built space-only stand, armed with mini-cupcakes complete with social media branding and our usual smiles and welcomed contacts brand new and existing onto our stand. The exercise was great brand building, we supported our stand with local advertising in the Wakefield Express and I think everyone was pleased with the turn-out. This was the first exhibition in Wakefield and for a first effort, we have to congratulate Danny and his team on putting together a…

Search Engine Optimisation (SEO) is the process of helping a website to rank well on the search indices. It is the process of showing the search engines that a website is relevant to those people who may be interested in your products and services. Both onsite and offsite SEO need to be performed on websites to help them to index the sites position in their list, depending on what has been searched for.

The search engines success is dependent upon providing the most relevant content to the person searching; this is why onsite SEO is so important. Onsite SEO is relatively easy to do; it involves ensuring that all aspects of the…

Cookies are small files that are used by website owners to speed up the user experience, it’s something we all live with as website users, if cookies didn’t exist the fluidity of our internet use would be affected. A cookie is a file that is downloaded to a user’s computer that enables the website to recognise it and display previously viewed content (such as items in a shopping basket, previously viewed items and logging in information).

Cookies come in various types. Session cookies are only present whilst the user is browsing the website and enable the website to remember selections that the user has made. Persistent cookies remain on the users’ machine…

Customer reviews (summarised by star ratings on websites) have always been one of the most important factors in influencing buying decisions, because we trust in someone elses buying experience more than we trust what the seller says about themselves. Whether you sell via traditional retail, via a website or through a 3^rd party portal like eBay, your customers experience will often be a massive influence on other potential customers.

Customer reviews, however they are made (either online, word of mouth or via social media) are deemed to be the most natural form of marketing, known as referral marketing. By doing a good job you will be recommended, by doing a bad job…

We are looking for a Project Manager to join our Production Department in Leeds.

We have seen continued growth during 2012 and this necessary appointment will boost efficiency and organisation within our busy web design factory. All work is completely bespoke and so requires careful planning and project management to ensure we can meet deadlines and deliverables.

If you would like to join a fresh, exciting and fast growing digital agency with big plans, or you know someone who could meet the challenge then read the full Project Manager Jobs spec and get in touch.