The data that can be gathered from online activity means that marketing decisions can be made whilst minimising the risk.
We work with enterprise level research tools to provide clients with market information that includes competitor analysis, online profiling (including back-link footprint and toxicity report) and onsite recommendations to help us to optimise a website for best online performance.
We use various research tools to enable us to perform a website audit that considers all the onsite elements of a website to determine how search engine friendly it is. Making improvements in onsite optimisation is the first stage of any search engine optimisation work and provides the quickest win of all SEO activities.
We also provide full backlink audits and trust flow assessments to reveal a website’s backlink footprint. This is used both with client sites and competitors to determine the links that are adding value and those which should be disavowed.
When we are providing a digital marketing strategy we closely monitor all activity so we fully understand what works and what doesn’t so that we can deliver increasingly effective results and out-perform the competition for our clients.
General metrics are generated using Google Analytics and Statcounter as standard, we also work with the metrics that are generated from other marketing platforms including Facebook Advertising.
We also use enterprise level heat-mapping to provide video recordings of website activity to help determine bottlenecks and other blockers to user experience.